The Excuse Eradicator Masterclass with Beate Chelette

This guest on the Prosperity Perspective Podcast is incredible; Beate Chelette is a growth architect, German immigrant, single mom, and female leadership advocate. But what makes her story so unique is her ability to press through the very essence of rock bottom, transitioning from being $135,000 in debt to cracking the code and getting back on top of her business life, owning and selling several booming companies in different industries, one of which was sold to Bill Gates for $1 million.

But Beate wants to talk to host Liam Leonard about the “messy middle”--that is, the story in between starting a business and the success story that most entrepreneurs share at the end. You may be surprised to find the failures that Beate met along the way, motivating her to teach industry leaders to adapt to changing times and build a framework that works for the next generation of male and female employees.

3 Key Takeaways:

  • Why you need to unlearn what your middle class family members have imbued in your understanding of business to move up.

  • How Beate went from absolute bankruptcy to break even in 3 months.

  • Why you need to take action to go to the next level BEFORE you start making the extra money that comes with that.

Show Notes:

[1:17] Beate shares her backstory of trying to get back on top of disaster

  • “The Messy Middle:” why entrepreneurs don’t talk about how they got to where they did after starting

  • Teaching herself to not worry about money

  • Dealing with her father’s death and not knowing how to pay for the funeral

[4:30] Writing a letter to the president of the united states

  • The Depute chief director

  • Finding a bank to refinance her debt in three months

  • Constantly moving money from one place to another to make it

[7:00] How Beate got to be a marketing leader

  • “I think that what I’ve learned in my career (and what I’m doing today is no different) is that you really only have control over two things in business. One is where you start, where you are right now, because you’re here, because this is a result of every decision that you’ve made...The second piece is: you have influence over where you want to go. The piece on how you’re gonna get there is not up to you. That’s up to a higher power…” - Beate Chelette

  • Understanding the difference between protecting and growing

  • Unlearning everything you know from your childhood/parental examples

[10:35] Beate’s money example from when COVID hit

  • Selling her business for $1 million to Bill Gates

  • The “Oh, Shit!” moments

  • “Success is determined by your ability to recognize the kind of success you can really have. And it is the same thing with using and growing money.” -Beate Chelette

[12:05] Once Beate started getting cash flow, where she determined to put that cash

  • Make a decision to go to the next level and make that action before you make the money

  • Only running businesses that she can sell, not lifestyle businesses

  • Her microtransaction preferences

[17:46] What drove Beate back again even though she has the ability to walk away if she wants

  • Her defining moment and thinking about why women need to be more included in the workforce (The Woman’s Code)

  • Her friend’s question: “Have you ever thought that God helped you be successful in your first transaction so you can do this?”

  • “I’m not driven by money. I am driven by impact. Which is why what I do is measured in impact. Not by money.” -Beate Chelette

[22:07] Beate’s feedback to entrepreneurs to support female leadership

  • It starts with awareness

  • Do something that is very simple; add a set of leadership attributes

  • Enter the caveat that it needs to be half male and half female

[25:04] How Beate summarizes the male and female attributes of a successful team

  • Why millennials aren’t going back to the crazy work life their parents lived

  • What does that look like here? Who do we want to see as leaders

  • Bring your team in to define what leadership looks like

  • If we were to give them a gender, what would that be?

[28:19] The role Beate’s unique background brings to her company

  • Coming from the creative arts

  • Don’t be afraid of diversity

  • An example of her life where her dad gets fired

  • It’s so easy to identify with what you do, but that doesn’t mean that people like you

[32:30] Beate’s one piece of advice to viewers/listeners

  • Don’t take failure as anything other than a stop sign to not go down that road

About Beate Chelette:

Beate Chelette is the Growth Architect and founder of The Women’s Code and designs processes, best practices and systems for leaders who want to grow, build and scale their business, and achieve measurable results and profits they can count on.

Beate is “One of 100 Top Global Thought Leaders in 2021” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs by HuffPost. She is the author of the #1 International Award Winning Amazon Bestseller “Happy Woman Happy World – How to Go from Overwhelmed to Awesome”–a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”

A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly-successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

Recent clients include Chevron, Merck, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, the Greater Los Angeles Realtor Association, Advertising Agency TracyLocke and thousands of small businesses.

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