Designing Your Life to Live the Life You Want with Carlos Hidalgo

The Prosperity Perspective Podcast comes back with another inspiring story about guest Carlos A Hidalgo, multi-business owner/founder, coach, and, most incredibly, rock-bottom survivor. Host Liam Leonardson and Carlos will talk about the best investment spaces he’s found for he and his wife, how to avoid getting caught up in the “ego” of success and workaholism, and why culture is 100% essential to focus on if you want your business to succeed long-term.

Carlos will also share his story of how these mental and temporal tendencies almost destroyed his life as he knew it--and after so much suffering, how he not only got his life back, but made it so much better than before.

3 Key Takeaways:

  • Why you need to start with the end in mind.

  • Why you need to ensure your ego DOES NOT take over.

  • Why you need to start holding your goals more loosely.

Show Notes:

[0:30] Carlos introduces himself

  • Co-founding an agency, growing it, and leaving it to get his life back

  • Owning a consultancy and coaching business

[1:50] Getting overwhelmed and choosing purpose over profit

  • Deciding to invest in things while they’re down during COVID

  • Investing in real estate properties/flip houses

  • Investing in other companies where he can learn a lot

[5:00] What’s drastically different from then versus now

  • Growing in a way that was unsustainable

  • What he would have changed

  • Invest more away for a rainy day

  • Invest in people who are aligned with their culture first

[7:45] “Pat was absolutely adamant that we hire for culture first. Because it only takes one person to disrupture culture. And what happens is it seeps out to your customers.” -Carlos Hidalgo

[8:49] Personal investments Carlos would have changed

  • Don’t get caught up in consumerism

  • Spend on experience instead of stuff

  • Give away at least 10% of your profit to organizations every year

[11:39] Carlos talks about getting burned out

  • Why he left the software company in 2005

  • Getting more involved in his children’s lives

  • The expansion of his new company

  • Publishing his first book

  • “My ego took over. And I just turned into everything false that I thought made you successful...I put my business ahead of everything...and when you ride that wave, and you think you’re kind of it, and then when it all falls’s a huge wake up call.

  • ...So I had to make a decision: What life did I really want? And did I want the one that I was living which is a fallacy or did I want the one that was more in line with the truest part of myself?” -Carlos Hidalgo

[16:00] Some of the signs that you’re losing control/becoming an egomaniac

  • You start believing you’re successful on your own

  • Your relationships with close family change

  • Be accountable and receptive to two people that you trust

[20:30] Carlos’s strategic framework for where he decided to invest his money

  • Starting with the end in mind: Age 57

  • What do we need to do in order to secure that goal?

  • Diversification

  • Stocks, bonds, Krypto, new businesses

  • Investing in yourself

  • Writing a screenplay

  • His wife’s income as their “rainy day fund”

[24:29] How to ensure the end goal doesn’t continually shift

  • Talk about anything and everything with your spouse

  • Hold things loosely

  • Don’t wait until you’re 57 to live-live your life now!

[27: 18] “Why should I wait to retire? Because someday’s not a day in the week, and unfortunately, I’ve known at least 3 men who were under fifty drop dead of heart attacks. I don’t want to be in that category. I want to be able to say I lived life to the fullest as long as I have it.” -Carlos Hidalgo

  • Going on fund road trips with his adult children and with younger children

[29:57] One thing Carlos shares to entrepreneurs who are growing

“Keep your company, keep your work in its rightful place. Work is noble, it's valuable...but it’s not your life. It's part of your life.” -Carlos Hidalgo

About Carlos Hidalgo:

Carlos Hidalgo is a Life Design coach, two-time author, TEDx and international keynote speaker.

Over the span of the last 25 years, Hidalgo has held corporate roles, started his own entrepreneurial ventures, led his company to multiple Inc 5000 awards and served in non-profits. Hidalgo is now dedicated to help others design a life they love to live every day through his Life Design coaching and Executive Advisory services.

Carlos’s last book The UnAmerican Dream details his journey from a workaholic to a life designed by boundaries.

Connect with Carlos Hidalgo:

The Life Design Podcast:



The UnAmerican Dream:,aps,507&sr=8-1


Connect with The Prosperity Perspective Podcast:




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